Naturally enough, it quickly became clear that some new kinds of tools were needed. The pioneers in the field adopted what initially seemed like a fairly obvious approach, creating through the sheer forces of human intelligence and effort carefully curated directories of websites and other forms of content. As the growth curve of the Internet steepened even more, however, it soon became apparent that such labor intensive approaches were more or less doomed to fail.
When a pair of extremely intelligent Stanford graduate students released a surprising new paper not long thereafter, technology enthusiasts everywhere therefore took notice. The PageRank algorithm that report described was soon turned into a business, with the quality of the search results that Google returned quickly turning it into the leader in a field that had only recently been created.
Since then, search engines like Google have become the standard way for Internet users to find websites that can satisfy their curiosity, entertain them, or help them with other needs. Because of the centrality of search engines to the average person's Internet experience, making sure that a particular website performs well has since become a basic priority for many businesses.
Fortunately, there are truly effective ways of achieving this. While Google does not provide in-depth details regarding the algorithms and standards it uses to assess websites, Search Engine Optimization experts are able to learn through the process of experimentation. Working with a Digital Marketing Agency that can offer a service like this is therefore an effective way of making sure that a website will receive its justified share of attention.
While search engine promotion will not necessarily be the only worthwhile service that a capable Digital Agency can offer, it will often turn out to be one of the most fundamental. With many billions of web pages now online, search engines are only becoming more important. Being sure that a site is optimized to reflect what search engine promotion and seek out is one sure way of generating valuable traffic.